Category Archives: Green Business

10 Ideas For Re-using Old Business Cards

book from old business cardsDo you have a stack of old business cards that you can no longer use? When your phone number changes, or your job title, or you leave that company altogether, what can you do all those spares? Just throwing them away is almost a crime in these eco-conscious days; recycling them is one option; but as always re-using and re-purposing them is best of all.

If you think creatively there are loads of ways to make use of old business cards, almost enough for you to wish you had some handy, because they can be used in a thousand different ways. Here are just ten ideas.

1. Gift tags – glue the printed side onto some pretty coloured paper or once-used wrapping paper. Punch a hole in one end for some ribbon or raffia and the blank side is all ready to write your To and From details. You can even trim the edges with scalloped craft scissors if you want to get fancy.

2. Mini note pads – Clip a small stack of cards together blank side up and keep them near the phone for scribbling messages.

3. Labels for filing cabinet drawers and hanging files.

4. Art canvases – let the kids make multiple pieces of mini-art on the blank sides and stage an art exhibition. Get creative yourself too with crayons and colouring pencils.

5. Playing cards – Make your own pack of playing cards by drawing the card suits and numbers on the blank side.

6. Stencils – Cut a shape out of the card and use it as a stencil, either for small details when home decorating or just as a fun art project. Also great when you are making home-made Christmas cards.

7. Cue cards – if you have to give a talk or speech, use a stack of cards as cue cards. They are small but discreet and have just enough room for a memory jogging sentence.

8. Revision notes – If you or your kids have an exam or test looming, use a stack of business cards to jot down notes of important points to remember as a memory aid.

9. Card houses – do you remember building card houses with playing cards – why not use business cards instead – see how tall a tower you can make.

10.  Punch a hole in the corner and keep a few on your keychain. Write notes, lists and reminders for the day on them.

Also check out this great idea for mini photo books made from business cards as in the photo above.

And when you get a new set of business cards printed, make sure you ask for eco-friendly recycled paper stock and non-toxic inks – get a design you know will last, so that you don’t end up with a huge stack of unused business cards to repurpose… unless of course you had such fun with this lot that you want leftovers!

How To Go Green With Business Cards

The green approach to business cards can benefit from the overall green mantra being applied to it: Reduce, Reuse, Recycle.

Yes, business cards are essential in today’s business climate, but they don’t have to be wasteful, they can be functional and they should always be recyclable!

That means a big NO to the latest trend in plastic business cards – yes they last longer, but do you really want to be advertising your business 100 years from now in the landfill?

Have fewer business cards printed. See if you can get a deal with a printing company whereby they will keep your design on record and print them off in smaller batches as you need them. There’s nothing more wasteful than a huge batch of business cards ordered one year, only for you to change some details and need a new one before you’ve even used half of them.

Find ways of making your business cards re-usable. The obvious use would be as bookmarks and coffee mats, but you can get really creative with this. Here are some ideas we like
re-usable clothes-peg business cardre-usable elastic band business cardOr re-use old business cards and hand-write your details on the back to make a statement:

re-use old business cards
It goes without saying that your business cards should be recyclable. Stick with paper and card and avoid the metallic and plastic effects that are becoming popular now. Even better go for recycled card and paper and vegetable based inks which are available at most eco-conscious printers these days.Here is one place to go for printing green business cards in Cape Town.

If your business is seriously green in mindset and a slick image is less important than an authentically green one, make your own cards by recycling cardboard from cereal packets, tea boxes and so on. cardboard stamped business card

Or re-use scrap office paper.

recycled scrap paper business cardIf you’ve got some great ideas or great pics of green business cards, please do share!

Use QR codes for Smart and Green Business Cards

Green QR code design for business cards

A QR code with a difference

While we’re not quite ready to get rid of business cards and go paperless, there are ways of making them greener. Hi-tech ways that don’t necessarily involve recycled paper and re-used packaging. QR codes are the latest ingenious solution. They are simply printed graphic codes, like bar codes but more complex, that can be scanned by a Smartphone with the appropriate app.

The code printed on your business card can contain all your contact details, to make it easier for a new contact to input them into their phone – one click of the camera button and it’s done. This can save on the number of business cards that you have to give out – once the details are inputted some contacts won’t bother to keep the card, so it can be re-used again and again for scanning purposes.

QR codes can also contain urls, so that with one click your contact can go straight to a web page, an electronic brochure, or whatever.

So, at business networking events, your business cards could save you needing to print off fliers or brochures altogether. Send your new contacts straight to a page that is updated regularly with all your latest offers or new services. The QR code doesn’t need to change, all you have to do is update the page it links to, according to the event you are attending.

If you have several different lines of products or services, you might consider having different versions of your business card printed with QR codes linking to different websites or pages. The great thing about these codes is that they can become effective design elements in themselves, making it easier to differentiate between them.

Talk to a designer or printer who is experienced in QR codes to get the best ideas for your smart and green business cards.

How Green is Tetrapak?

Tetrapak has been with us for years and what was once an innovative new packaging we now take for granted. Their marketing used to be based on functionality and ease of use, but increasingly they are seeking to position their packaging products on reduced environmental impact.

Tetrapak reputedly has a lower carbon footprint than plastic bottles and is even challenging glass bottles  in the eco-friendly stakes. So do we believe the claims?

Reduced transport costs per item
One of Tetrapak’s big advantages over round bottles, whether plastic or glass, is its square format. Containers stack closely, meaning that a greater number of items can be transported at a time, reducing the carbon footprint of the transport. The weight is significantly less than glass  bottles too, making a big difference in cost and carbon footprint for any items being shipped long distances.

Tetrapak latest designProduction
The resources used in production of Tetrapak, are another matter. While they use far less petroleum products than plastic bottles, they are based on cardboard which of course uses trees. In the past this has been a sticking point in the eco-friendly claims, but Tetrapak have now addressed this with their latest product – the Tetra Brik Aseptic 1000 Edge: it uses Forest Stewardship Council certified packaging material, meaning that the cardboard comes from renewable forestry sources. To this they have added green polyethylene closures which will be available from 2012.

The final aspect to look at for carbon footprint is how recyclable Tetrapak actually is. It ought to be fully recyclable, but, in many areas, city councils and municipalities don’t have the facilities to recycle it. In these cases it just adds to the landfill problem. This however isn’t really Tetrapak’s problem, as theoretically their packaging can be recycled.

All in all it seems that Tetrapak is making great efforts to be environmentally friendly. Though it’s probably going to be a while before the consumers are convinced that buying wine in Tetrapaks rather than glass bottles is the way to go!

Check out this article which compares Tetrapak with plastic bottles for carbon footprint purposes.
And keep an eye out here for the latest news in packaging .

Greener Business Cards – Eco-friendly Alternatives

Love ‘em or hate ‘em, business cards are still necessary for business networking. Only the techies seem to have got the hang of digital business cards so far and even then it’s not simple with so many different apps and platforms to choose between.

But determined eco-freaks can find a way around anything and more and more creative ideas are coming into play. One of my favourites is this:

The business card stamp
Design yourself a business card stamp and have it made up either as a self-inking stamp or a simple stamp to use with an ink pad. Make sure it uses non-toxic soy based inks, of course – we’re talking eco here not cheapo.
Now you have the freedom to stamp your business card on any paper or card you like – empty cereal boxes, thick cardboard boxes rescued from the recycling pile, re-used envelopes, even sturdy leaves gathered in your garden. You can also stamp your info directly into a contact’s address book or note book, so it is less likely to get lost.

No wastage of paper. You only print the cards as they are needed.
You are making an eco-statement.
You can vary the recycled paper you print the cards on according to the networking event.
Cheaper than having a stack of cards printed.

Design has to be simple, so can’t fit in lots of additional information.
Can look too home-spun for some, not suitable for a slick image.

Green Printing Services
Of course if you are looking for something more traditional for your business cards but want to make sure they are green, look out for a green printing service in your area. You can then have slick design and a green ethos, by using post-consumer recycled paper, vegetable-based inks and more from a company with a carbon neutral standing.

Do your research first to find a genuinely environmentally friendly company. And don’t forget to to have  an eco-statement printed on the back of your business cards, such as ‘printed on 100% recycled paper’ so that everyone knows that your slick company image is still eco-friendly. If you are Cape Town based check out Deep Design’s business card printing service for plenty of green printing options.